HILTON - TOURISM PRODUCT MANAGEMENT AND INDUSTRY ANALYSIS
Chapter 1: Introduction 1.1: Aims and Objectives of Blog Report Tourism Product Management involves strategic planning with development and maintenance of elements that present a compelling travel experience (Fletcher et al., 2018). This blog report is built upon the exploration of “tourism product management” and overall industry analysis. Aim of this report is to clarify tourism product understanding along with major tourism industry elements. The objectives of the report are to explore the tourism product of Hilton, a leading hotel group in the UK. Further, challenges and opportunities of tourism product management will also be explored. Through the objectives of this report, the overall tourism industry will be analysed. 1.2 Report structure Firstly, through the report, tourism products will be explained along with clarification of key features. Function of major components of the tourism sector will also be highlighted. Then it will go to the section of st...