EasyJet - Tourism Product and Industry Analysis
Chapter 1 Introduction
1.1 Aims as well as various objectives
This specific report aims to describe the management of the tourism product and industry of tourism (Camilleri, 2018). Tourism product is the commodities provided in tourism which is significant for the development of company in order to develop performance as well as the overall profitability. The tourism industry is considered to be the market of the tourism in the UK which is currently running successfully and making profit which is considered to be certainly effective. The recommendation of the tourism company will be associated with the overall development.
1.2 Basic structure connected to the report
This report will expand the concept of the tourism product, the features of the tourism and the components of tourism of the UK. The overview of the EasyJet plc will be analysed or described here. Several stakeholders will be analysed in this study. The scopes and the limitations faced by this company will be evaluated here. The changes as well as the scopes associated with the business operation will be explained here in a proper manner.
Chapter 2 Analysing product associated with tourism as well as the basic role of tourism factors within the sector of tourism
2.1 Concept of the feature, components and products of tourism
Tourism features are considered to be the characteristics of tourism which have included intangibility, perishability, longevity, sensibility, heterogeneity and others. Tourism is considered to be a long-lasting process which has been effective. Perishability is that the tourism service can be presided over or defunct for some time which can impede the service of tourism. The tourism service is found to be intangible as this service can be felt. These all features have made tourism a service for the betterment of the tourist who likes adventure and love to travel (Fletcher et al., 2018). The concept associated with the component of tourism is associated with the 5As which include ‘attraction’, ‘accessibility’, ‘accommodation’, ‘activities’ and ‘amenities’ as well. Attraction is known as a trait which is found to draw a toast to a destination. Accessibility describes the process to reach the destination such as vehicles. The accommodation is the shelter for staying to a specific destination. The activities are associated with sightseeing, travel, adventure-seeking and others which have been important. The last feature is amenities which is to provide special service for accelerating the experience such as a venue, bar, cafe and others. The products of tourism are things and services provided to the tourists. As opined by Page and Connell (2020), these services can be travel services, accommodation, foods and others. These all products of tourism can develop the performance of the entire tourism industry of the UK which is associated with the attainment of profitability.
2.2Analysing the role of the pivotal components of the Tourism
Aviation is considered to be a crucial component associated with tourism. This is found to provide services such as online and offline ticket booking for flights for consumers, quick air way travel and others. Security to all passements can be provided by this aviation. These are the several roles of aviation (S.J, 2007). Hospitality and the intermediaries have some roles including the delivery of shelter or accommodation, delivery of security, delivery of foods and others which have been totally effective for attracting as well as retaining the tourist which have been crucial. The roles of the tour operator as a component of tourism includes organising and providing facilities of travel experiences, designing as well as properly selling packages associated with tours which has included the effective accommodations, transportation and other facilities. They are responsible basically to bridge the gap between the tourist and the tourism products. As acknowledged by Wasela (2023), travel agencies have some roles including fixing a proper destination, providing security to the tourist suggesting the tourist for a better destination and others which have appeared as properly effective. These all have been identified as some roles associated with the compliments of tourism. Travel agents have done the planning for travel, booked tickets and providing safety as a whole which have been significant. As opined by Dini and Pencarelli (2021), these all components have been considered to be notable for making the tourism industry, in this case the EasyJet Airline, popular for the overall development of the organisation.
Figure 2: The components of Tourism
(Source: Zhao and Agyeiwaah, 2024)Chapter 3: Analysing stakeholder
3.1 Describing the history of the selection company and its yearly development
EasyJet Airline is considered to be a famous airline which follows a hierarchical structure. The market structure of this organisation is totally competitive. This has basically helped to develop the service provided by this company. EasyJet's mission is described to provide air travel which is considered to be properly sage and cost effective within Europe. This company was striving to exceed customer expectations while giving priority to safety and sustainability. This specific airline company was a low cost airline which was established in the year 1995 (easyjet.com, 2025) . The creator of this aviation organisation was Sir Stelios Haji-Ioannou. This company has grown successfully and has expanded its business in London and gradually all countries of Europe. In the month of November of 1995 this company first launched flights from Luton to Glasgow. This organisation is headquartered in Luton, London. This specific EasyJet airline group has been divided into three specific branches. The first branch was the EasyJet UK, second branch was EasyJet Europe and this Brach was the EasyJet Switzerland. This aviation company has grown successfully by providing better services to all the consumers of Europe. Currently, the overall development of this specific company has been dependent on the swift consumer protection service, popularity of the online ticket booking service, uploading and downloading luggage service, air service, food service and others. Innovative activities such as online promotion, usage of AI for staff protection and data protection have been used by this specific organisation which have led this aviation organisation to the way of success (Vuksanović et al., 2024). This development has made the organisation popular. After making the three branches this company has started to attain profit and develop the overall business operation which have been effective.
3.2 Explaining the business operation of this selected company
This specific Easy jet company is found to follow the hierarchical structure and the oligopolistic market structure. The overall objectives of this specific aviation organisation have included the maintenance of CSR, satisfying employees, satisfying the consumers, developing performance, meeting goals and making business planning. EasyJet has currency total of 17639 employees who are working on the behalf of the company (statista.com, 2025). These huge employees have helped to develop the business operation and optimised its overall sustainability. This specific airline company has earned the £9,309 million revenue as per the year 2024 (statista.com, 2025). This huge revenue has helped this business to develop staff, incense sales and others which have been necessary for leading this organisation to the way of the success and increased the overall profitability which have been effective. This company is maintaining the market trends which is the eco-friendly market which is sustainable and the initiation of the technology which has been crucial for developing the online market which has been notable as a whole. This is known to be quite crucial for the overall enrichment of the firm. Easy Jet has basically conducted the research of market in order to simply know the trends of the market and the competitors of this company. In fact, this specific organisation is found to use e-mail marketing and social media channels such as Facebook, Twitter, LinkedIn and others to develop sales by increasing the promotion which have been important. Market influencer, social sponsorship, promotion events and others (marketingweek.com, 2025). These have been associated with the process of targeting consumers or passengers used by this specific EasyJet which will be certainly critical for its current progression. Total 89.7 million passengers are regularly being controlled by this airway company (statista.com, 2025). This has incensed the overall sales of these specific passengers which have been appeared as effective as a whole. The overall revenue of the sales grew by approximately 14% in the last year which has been effective as a whole (statista.com, 2025). This easy jet has basically targeted the potential consumers whose age are 20 to 50 years. This specific company has basically helped to develop the overall business. Several consumer segmentations have been made by this organisation which have been the demographic market segmentation, geographical market segmentation, psychological market segmentation, behavioural segmentation, gender-based segmentation` and others. Market elements have been used by this EasyJet to develop the overall organisation which has appeared as influential for market development. As per the geographic market segmentation this aviation enterprise has targeted the urban people rather than rural people. From the psychological perspective this aviation organisation has basically targeted the adventure prone people who love to travel. Thus, this specific airline organisation has basically helped to develop the to conduct the business by creating consumer persona after collecting feedback from the passengers about the travel or air journey experience which have been crucial. These all have been in some way associated with the business operation followed by the EasyJet to develop its business and take this business structure away to the path of prosperity.
3.3 Analysing competitors and their impact
The key competitors of the EasyJet are the British Airways and the Singapore airways. British Airways is found to provide sustainable low-cost air travel experience and using the competitive pricing strategy (britishairways.com, 2025). On the other hand, the Singapore Airways have provided low-cost service and use the premium pricing strategy (singaporeair.com, 2025). On account of these compression the Easy Jet has experienced the shaft of the market share which has been effective for the overall development of the organisation. This market competition has made EasyJet customer oriented and the follower of the sustainable market trends which have been important. On account of the high competition the rise of the low-price Airline has been done in the airline industry of the UK which has been influential for development This has been important for the overall development of the organisation which has been important for increasing sales. The competitions have helped this company to survive in the market which has been totally completive. This has basically helped for the overall development of the organisation. The competitions have increased the financial pressure and the competition has caused the scarcity of the consumers of Easy Jet which have been basically problematic. To basically counter the basic competition, Easy Jet has been directed to pay attention to developing its overall proficiency as well as productivity, which have led to improvements in its overall operations of business as well as workforce (Azmi et al., 2023). These all have been normally effective for consolidating the structure of the market. On the other hand, the competitors have increased the power of the Easy jet which have been effective to stand strong in the competitive market.
3.4 Choosing two or three stakeholders associated with this company
Some stakeholders associated with the overall development of this EasyJet plc have been seen to be certainly effective for the development or the overall improvement of the company (Zhao and Agyeiwaah, 2024).
Suppliers
The suppliers are found to be stakeholders which are considered to be external stakeholders. They are found to be reasonable to provide raw material such as the wings of aeroplanes, propellers, and others. If the company runs in loss, the suppliers will face problems. Airbus, AJW groups are considered to be the main suppliers of this specific EasyJet. These suppliers are responsible for the development of this specific organisation.
Employees
As reported by Sinulingga (2021), employees are found to be a stakeholder of this specific aviation organisation which will be seen to be certainly crucial. The employees in this aviation organisation are responsible for the selling tickets, uploading and downloading luggage, providing food to the passengers, closing the structure of the plane and others. Engineer, air hostess, ticket collection, luggage checker, pilot, cabin crew and ground staff are the employees of this specific aviation enterprise. They all have been involved in the business operation which has been totally effective as a whole. Employees are internal stakeholders of this organisation.
Consumers
The consumers are considered to be crucial external stakeholders who are also called passengers as the consumers can help this aviation organisation to invest the overall sales which have been effective (García-Rosell and Tallberg, 2021). The consumer or passengers are the young adults, adventure prone consumers which have been seen to be effective for the overall development of organisation. The passengers can help this organisation to incense profitability which has been seen to be associated with the development.
Figure 3: Stakeholder analysis
(Source: Self-Created)
Chapter 4: Describing the issues as well as proper scopes connected to the management associated tourism products
4.1 Analysing SWOT
Quality
Easy jet plc has found better quality air travel service which is considered to be a strength of this aviation organisation. This aviation organisation is found to provide food of good quality during travelling which has been effective as a strength.
Brand reputation
EasyJet Airline has basically become popular for the overall development of the brand. On account of the brand reputation this specific airline attracts the passengers which is considered to be a strength of this organisation (Fisun et al., 2022).
Weaknesses:
High cost
Sometimes high cost can create problems to conduct the business operation and on account of the high cost the price of travelling incense which causes the loss of the consumers which have been a weakness of this EasyJet Airline.
The legal issues
As this aviation organisation is found to be a large organisation therefore sometimes application of the rules and regulations associated with law have been problematic which has been considered to be a specific weakness of this specific airline enterprise.
Opportunities:
Sustainability
This specific Easy jet Plc has worked on sustainability such as the creation of sustainable fuel which is considered to be a scope of the business. This has been seen to be crucial for the development of this organisation.
Consumer satisfaction
As opined by Darsana, and Sudjana (2022), this organisation has a scope to provide quality service and attract consumers by using technology which has been seen to be an opportunity of this specific organisation. This can develop the organisation and lead to the success of the organisation.
Threats:
High competition
EasyJet airline organisation can face tremendous market competition in future due to the highly competitive market which will be a threat to this aviation company. This has been a threat to this company.
Change of the consumer preference
The abrupt change of the preference of consumer can be a threat for this airline organisation as for changes of demand this company cannot identify the needs of the passengers which will be seen as certainly problematic. Therefore, it has been problematic to fulfil the demand of the passengers.
4.2 Describing the strategies to develop company which is sustainable
This specific EasyJet has invested for the development of sustainability such as the usage of the sustainable fuel service which is considered to be environmentally friendly. easyJet is found to adhere to a multifaceted strategy which is seen to be sustainable, and paying attention to the reduction of the carbon emissions. This aviation organisation is simply promoting responsible tourism, and excessively partnering with various companies just as the ‘Global Sustainable Tourism Council’ (GSTC) in order to attain the net-zero emissions by 2050, including several positive activities just as the transfer of the electric vehicle and “sustainable aviation fuel” (SAF) (easyjet.com, 2025). easyJet is found to commit to reaching net-zero carbon emissions by 2050, by basically making alignment with the UK and EU targets. This company is found to maintain the CSR to develop the overall sustainability by reducing carbon emission, maintaining environmental safety, creating a possessive and pollution free environment and others which have been seen to be effective for the elasticity of the overall suitability and the reputation. These all strategies have been effective for maintaining the overall stability which has resonated with the basic reputation and the popularity of this EasyJet. EasyJet is found to simply offset the emissions of carbon from its flights by utilising the projects which have been seen to be certified. In the year 22 this airline organisation has launched the met zero roadmap for developing sustainability. This will be crucial for the development of the overall sustainability.
Chapter 5: Conclusion and Recommendations
Recommendation
This specific organisation should basically maintain CSR to develop the sustainability of this company and develop the management. This has been deeply recommended for the overall development of this specific EasyJet PLC. Using proper technology for conducting the business operation of the Easy jet will be recommended for the development of the organisation to increase profitability and develop the overall performance which is crucial and certainly effective (Stryzhak et al., 2021). Conduction of the research in the market can be recommended for developing this aviation organisation which will be effective as a whole. Conduction market research can help to know about the market and as per the condition of the market.
Conclusion
Analysing this whole study, it has been concluded that EasyJet has conducted business by increasing sales and targeting the potential consumers and others. This company has managed sustainability by reducing the carbon emission, using the sustainable fuel policy and transferring the fuel-based airlines which have been profusely important. Tourism products have included accommodation, foods, safety, place and others. Some competitors of this specific easy jet Plc have included Singapore Airlines, British Airways and others. The stakeholders associated with this organisation have included the employees, consumers and suppliers. They have been responsible equally for the development of the organisation which have been crucial.
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